We’re Goose & Fox

We're the marketing and customer journey studio designed to find what's broken in a business — and fix it.

Every business we work with has something good already. A product worth buying. A service people actually need. Customers who'd stay, if the experience gave them a reason to.

But somewhere in the journey, trust quietly leaks away: a confusing webpage, a cold follow-up email, a sales call promising something the business can't quite deliver. Most owners can feel it happening.
Very few can say exactly where. We can.

We’re based in Southampton and work with businesses across the UK.

Let's talk

Our clients have built something worth fixing.

We've made it our business to find out how.

Say hello to our founders

We bring decades of experience, inside huge organisations and small ones we built ourselves, to audit, diagnose, and fix it ourselves, by hand.

No smoke and mirrors. No jargon.

Tom Gibson

Founder - Strategy & Execution

Tom built and ran his own recording studio and artist development programme for a decade. He went on to lead marketing for a dealership group representing Jaguar Land Rover, BMW and MINI, before moving into digital marketing leadership at ICU Medical, a global medical technology company. Equal parts strategist and builder, Tom is the one who turns a diagnosis into something real — usually while explaining, at length, why the studio he ran for a decade was nothing like the music industry stereotype.

Founder - Customer Journey & Insights

Clarice Gibson

With 13 years in marketing, across in-house leadership and consultancy, working with organisations including Allianz and Holiday Extras, alongside high-growth start-ups in eCommerce, tech, charity, and finance, Clarice has built a career on one obsession: understanding exactly how a customer actually experiences a business, and fixing the gaps nobody else has spotted. She's spent equal time in boardrooms and on festival sites, which might explain why she can spot a broken customer journey from a hundred paces.

Let’s talk

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